How to Create an SEO Brief in Frase: A Practical Walkthrough

Content marketing has entered the age of AI-driven precision. Brands no longer guess what their audience wants — they analyze, optimize, and execute using data-backed insights. And at the heart of this process lies one essential document: the SEO content brief.

If you’ve ever found yourself staring at a blank page, unsure of what to write, who to target, or how to structure your article, a well-crafted SEO brief is your solution. It bridges the gap between search intent and content creation, giving writers clear direction that aligns with SEO strategy.

In this guide, we’ll walk step-by-step through how to create an SEO brief in Frase, one of the most intuitive AI-powered SEO tools available today. By the end, you’ll know how to move from a target keyword to a writer-ready brief that positions your content to rank.

Why SEO Briefs Matter More Than Ever

Before we dive into the workflow, let’s clarify why SEO briefs are such a big deal.

An SEO brief isn’t just an outline. It’s a strategic document that defines:

• Who the article is for (audience intent)
• What it should cover (topic and structure)
• How it should perform (keywords, SERP alignment, tone, and depth)

Without it, content teams risk creating “pretty words” that don’t rank — because they miss what the algorithm and readers are actually looking for.

Frase simplifies this entire process by automating the research phase. Instead of spending hours combing through Google results, you can gather all relevant data — competitors, keywords, topics, questions — in a few clicks.

Step 1: Identify Your Target Keyword

The first step in any SEO brief is selecting the right target keyword.

1. Define Your Content Goal

Ask yourself: what’s the purpose of this piece?

• Are you trying to educate readers?
• Capture leads?
• Build authority on a topic?

Your goal determines the type of keyword you’ll target.

For example:

• A top-of-funnel blog might target “what is content strategy.”
• A bottom-of-funnel page might target “best content strategy tools.”

1. Use Your Keyword Tool

If you’re not sure which keyword to target, use a tool like Ahrefs, SEMrush, or Google Keyword Planner to find opportunities based on search volume and competition.

Pick a keyword that has:

• A healthy balance between search volume and keyword difficulty.
• Clear intent that matches your goal.

Let’s say you choose:

Target keyword: “SEO content brief”

Now you’ll feed this into Frase to analyze the search landscape.

Step 2: Gather SERP Data in Frase

This is where the magic happens. Frase automates the research phase by pulling live data from the top-ranking pages for your keyword.

1. Create a New Document

• Log into your Frase dashboard.
• Click “New Document” → “Optimize”.
• Enter your target keyword (in our case, “SEO content brief”).
• Select your language and region.

Frase will instantly generate a content analysis report based on the top 20 search results.

1. Analyze the SERP Overview

The first thing you’ll see is a SERP summary, showing:

• Competitor URLs
• Word count of top articles
• Headings (H2/H3 structure)
• Topics and terms they cover

This data is critical for understanding what Google currently rewards.

Ask questions like:

• How long are the top-performing articles?
• Do they include how-to steps, lists, or guides?
• Are there visual elements (videos, infographics)?
• What tone do they use — instructional, conversational, or technical?

1. Explore “Topics” and “Questions” Tabs

Frase extracts semantic keywords and related questions from the SERP.

• In the Topics tab, you’ll see high-frequency terms used by competitors (like “keyword research,” “content outline,” “SEO workflow”).
• In the Questions tab, Frase compiles queries from Google’s “People Also Ask,” Quora, and Reddit — giving insight into what readers want answered.

This helps you pinpoint both core subtopics and content gaps your competitors may have missed.

1. Study Competitor Outlines

Click on any competitor in the sidebar, and Frase shows their complete structure — headers, sections, and word counts.

You’ll notice patterns like:

• Almost every top-ranking post includes “What is an SEO brief?”
• Several use checklists or examples.
• Few dive into “tools for SEO briefs” — an opportunity you could own.

With this research, you’re ready to move to the next step: building your own brief.

Step 3: Build the Writer Brief in Frase

Now that you have the data, Frase helps you compile it into a clear, actionable brief for writers.

1. Define the Content Objective

Start by setting context. In the “Brief” editor, outline:

• Goal: Educate marketers on how to create SEO briefs using Frase.
• Primary Keyword: SEO content brief
• Secondary Keywords: SEO outline, content optimization, SERP analysis
• Target Reader: Content marketers, SEO specialists, digital agencies

This tells the writer what the piece aims to achieve and who it’s for.

1. Craft the Working Title

Frase’s AI Title Generator can help here. Type your main keyword, and it’ll suggest options like:

• “How to Create an SEO Content Brief: A Step-by-Step Guide”
• “The Ultimate Workflow for Building SEO Briefs in Frase”
• “From Keyword to Content: Mastering SEO Briefs with Frase”

Pick one that fits your tone and brand voice.

1. Build the Outline

You can either manually create an outline or use Frase’s AI Outline Builder to pull in structure ideas based on the top-ranking articles.

For example:

Suggested Outline:

1. Introduction – Why SEO briefs matter
2. Step 1: Define your target keyword
3. Step 2: Gather SERP data with Frase
4. Step 3: Build your SEO brief
5. Bonus: Tips to make your brief more actionable
6. Conclusion – Turning briefs into results

You can adjust headings or merge ideas to fit your narrative.

1. Add Key Topics and Questions

Copy important topics from the “Topics” tab — these are your semantic keywords that signal relevance to Google.

For instance, for “SEO content brief,” include terms like:

• keyword intent
• SERP overview
• content outline
• on-page optimization

Then, add key questions that your content should answer, such as:

• What is an SEO brief?
• How do you create an SEO content brief?
• Why is SERP analysis important for SEO planning?

This helps writers ensure the content is comprehensive and aligned with searcher intent.

1. Suggest Tone and Style

Define the voice of your article. Example:

Tone: Professional but approachable, with actionable steps and tool-specific examples.

Writers need this direction to match your brand identity while maintaining readability.

1. Set Word Count and Formatting

Frase shows the average word count of top-ranking pages. If competitors’ content averages 1,800 words, aim for 2,000 with richer insights and visuals.

Add formatting notes like:

• Use numbered steps
• Include screenshots from Frase
• End with a call-to-action to try Frase’s free trial

1. Generate a Summary for Writers

Finally, use Frase’s AI to summarize your entire brief into a concise paragraph:

“This article will guide marketers through creating an SEO content brief in Frase. It covers keyword selection, SERP data analysis, and building a structured outline for writers. The tone should be clear, practical, and slightly conversational.”

Your brief is now complete — and ready for your writing or content team.

Bonus: Save and Reuse Your Template

Once you’ve built one SEO brief, don’t start from scratch every time.
Frase lets you duplicate documents or save your structure as a custom template, so you can reuse it across projects.

For example, you could create templates for:

• Blog posts
• Landing pages
• Product descriptions
• Pillar content

This creates consistency across your content pipeline — and saves hours of repetitive work.

Step 4: Review and Share

When your brief is finalized, click “Share Document.” Frase generates a shareable link that writers, editors, or clients can access instantly.

No more juggling Google Docs or lost email attachments — everything’s centralized in one link.

Writers can now:

• Follow the outline
• Reference key terms
• Understand the SEO objectives
• Deliver optimized drafts faster

This transforms your process from scattered to strategic and scalable.

Final Thoughts

Creating an SEO brief used to mean juggling tabs, spreadsheets, and hours of research. Frase condenses that into a clean, data-backed workflow that can take less than 30 minutes.

Let’s recap:

1. Target Keyword: Choose a keyword that matches your intent and audience.
2. Gather SERP Data: Use Frase to pull competitor outlines, topics, and questions.
3. Build Writer Brief: Structure your document with clear goals, tone, and formatting.

The result? Writers spend less time guessing and more time producing content that ranks, resonates, and converts.

With Frase, your SEO briefs become not just instructions — but blueprints for growth.

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